The week of Winter Music Conference is always the most eventful time of the year in Miami, Florida. Capped off by an epic three days at Ultra Music Festival, only the best electronic dance music DJ’s are invited to participate and showcase their talents in front of millions of fans from all over the world. While some artists wait until the music festival to perform, everybody knows that when AVICII comes to town, they can expect the show to start early, especially after he was slated to headline his first UMF this year, on Saturday night. With his much-anticipated new album, TRUE set to release that week and the TRUE TOUR scheduled to set sail, AVICII went above and beyond in giving back to his fans, and showed them a once-in-a-lifetime experience while they enjoyed the WMC festivities. Take a look at all the action, through the eyes of beefree media: “Wake Me Up” at the AVICII Hotel (at SLS South Beach), take a ride on the AVICII Freebee cars, and shop ‘til you drop at the AVICII Store in the heart of South Beach. The AVICII Experience starts now!!!

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