BT TV Easter Ident

BT TV asked us to develop their idea for a seasonal on-air kit that would focus on the beauty of Springtime as its theme rather than being too Easter specific. At the core of the package is this 15sec ident which embodies the mood of the season but adds a surprising dynamic spin to give the sequence an unexpectedly epic yet fragile feel.

Box of Toys Audio composed the music and crafted the sound design to keep the tone in line with the platforms new audio identity.