To introduce their 2009 new Pear Cider, Bulmers teamed up with Ad Agency Young Euro RSCG for their ‘Embrace the Pear’ campaign. The campaign plays on the notion that the Bulmers staff have worked with the apple for so long that they find it difficult to grasp the concept of this new and exotic fruit; the pear.

The commercials (2 x 20sec / 2 x 40sec) were shot at the Bulmers factory in Clonmel where Damien O’Donnell directed for Russell Curran making great use of the orchards and grounds.

Bulmers & Magners Pear Cider
Title: Pearapy
Agency: Young Euro RSCG
Agency Producer: Conor McGuinness
Agency Creative: Stephen Pullan
Company: Russell Curran
Company Producer: Anne-marie Curran
Director: Damien O’Donnell
DOP: Peter Robertson
Editor: Jake Walshe
Audio: Slate
Grade: Gary Curran
Flame: Alan Sillery

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