A flash mob is a group of people who assemble suddenly, for a brief period of time and in a public place, to perform an unusual and seemingly pointless act, often for the purposes of entertainment, satire, and artistic expression… then quickly disperse!  

One of the world’s most outrageous flash mob events takes place annually on the first saturday in april in cities all across the globe… when random strangers gather to celebrate World Pillow Fight Day!

In the UK, the ‘main event’ has traditionally been held in london, or more precisely at trafalgar square… and for the last few years Joel has been responsible (in a non-legal context) for starting the event at 3pm and finishing it just 15 minutes later.  

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