A person with their hand on their back and a little cane. This is the pictogram that represents
senior citizens in Brazil. Think about it for a second: if these millions of people started behaving
as the pictogram suggests, the future would start to seem worrisome, wouldn’t it? So, you who are over 60 years old, are you comfortable with this pictogram? And you, who are still far from the 60s, would you like to be portrayed like that? Then let’s create a new pictogram together.

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