Introducing Pwnmeal: Extreme Gaming Oatmeal. Cards Against Humanity satirizes gamer-marketing with a spot as ridiculous as the concept of caffeinated oatmeal.

Need a jolt of energy before your morning Titanfall session? Look no further than Pwnmeal – the official porridge of eSports.

Cards Against Humanity is launching the faux product at this weekend’s PAX East gaming festival in Boston. The concept may sound ridiculous, but it’s not far off from the realities at these conventions.

In a world where gamers are hit with marketing for everything from caffeinated gum to beef jerky – the epic launch spot from Digital Kitchen in Chicago fits right in.

Client:
Cards Against Humanity
Claire Celeste Friedman – Producer
Max Temkin – Creative

Digital Kitchen
Kevin Walsh – Director / Creative Director
Nate Pence – Editor
Colin Davis – Producer / Assistant Director
Erin Liston – Oatmeal Wrangler
Taylor Vogel – BTS / PA
Jesse Willis, Tim Little – Graphics / Cleanup
Stephen Latty – Color

Dave Trifiletti – Managing Director
Colin Davis – Executive Producer
Camm Rowland – Executive Creative Director

Crew:
Scott Thiele – Director of Photography
Tom Cicuira – AC
Sean Waldron, Sebastian Lama – PA
Michael Buonincontro – Vanity

Cast:
Dave Hochbaum
Jon Hoffman
Cara Sabin
Jeremy Kanne

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…