Dream jobs are rare. We’ve had two recently. As well as creating the #THEARTHUNTER and launching it mid-March (see below) we also took on the challenge of bringing the amazing food, wine - and people - of Queenstown to The Winery in Sydney’s Surry Hills.
We developed a mini-brand called Urban Vineyard to showcase the incredible produce of the region in Sydney. In one day we transformed The Winery with trusses groaning with vines and real grapes, amazing candles and lighting and possibly the best cheese table Sydney has ever enjoyed.
Our client, Destination Queenstown (project lead by the exceptional Gizelle Regan), was as flexible, brave, understanding and accommodating as we could wish for. And we wish to specifically mention the brilliant work of leading Sydney PR Jayde Balderston, who, with the help of Cakeservice’s Tania De Bono, pulled together a killer guest list and powerful digital strategy. We made a beautiful thing but it needs the right eyeballs and engagement to work, so thanks so much. It is a benchmark now.
We also loved collaborating with great people from The Winery, who let us tear their lovely venue apart to create our special vineyard.
Our special thanks to the wonderful Queenstown vineyards who supplied the hero of the evening - beautiful Central Otago wine. Featured were Peregrine, Two Paddocks, Mount Edward, Valli, Gibbston Valley and Amisfield.
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