A social monument built with passion.
Every fan throughout the social web has a unique reason to love Audi. In a spectacular digital installation, the multitude of individual stories were shared using the hashtag #onemillionreasons. Utilizing state-of-the-art WebGL technology, these reasons were then used to form a model of the iconic Audi R8. Designed as a long-term and standalone platform, that excites users online and in real life.

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