The 2nd Brand2Global Webinar features Eric Ingrand (VP, Content Marketing EMEA at EnVeritas Group) delivering his presentation "Multicultural Content Marketing Strategies to Target Emerging Markets and Languages.” The webinar was recorded on April 9, 2014.
Webinar Abstract: "To succeed in a global economy, you have to reach out to emerging markets with strategic, targeted content. How do you ensure that your core brand essence is communicated with the same force across the world's many different cultures, from Abu Dhabi to Zhengzhou?
Eric Ingrand, the EnVeritas Group's VP of Content Marketing in the EMEA region, will explain in ten steps how you can initiate an efficient ROI-driven digital content marketing strategy in a multi-device and multilingual world."
As VP of Content Marketing for the EnVeritas Group in the EMEA region, Eric helps global brands build effective, ROI-driven multicultural content marketing strategies. Thanks to a global network of digital content strategists, writers, translators, editors and optimization specialists, he and his team have helped global customers including AOL, American Express and Accor implement successful multicultural content strategies.
Eric has over a decade of experience in digital marketing and ecommerce, with a focus on travel technology and multilingual content. French, born in Germany, raised in Brazil and France, and sharing his life with his British Congolese wife, Eric now lives in Antibes, on the French Riviera. He spends his free time taking care of his two young boys and planning the next trip.
Please join us for the next Brand2Global Webinar on Wednesday, May 14 at 9:30AM CDT, which will feature Jamie Turner (the 60 Second Marketer). More information will be published soon at brand2global.com.
This video is the copyright of Brand2Global Conference and Eric Ingrand. Any unauthorized, public reproduction is prohibited without the expressed, written consent of Brand2Global Conference and Eric Ingrand. Please email the Conference Manager Alex Bernet at firstname.lastname@example.org if you have any questions or concerns.
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