We made the opening-day videos for each day, organized in Miami by ADC, for their Festival Awards. There were 3 days filled with conferences and each day reflected a different spirit in the field of art direction. Based on 3 types of different materials, and associating each with a specific day, we made this three videos with a touch of surrealism where metaphorically represent the transformation of raw material into something more polished, as do art directors in their every day.
This is the director's version!! the final video here (vimeo.com/91808860)
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