An easy-to-use optimization tool for websites, made by the company Optimizely, has crossed the Atlantic from the US. The company has had a branch in the centre of Amsterdam since 2013 and this is where Pedro Bernardo Meyer, former UT student, works. Pedro is Senior Business Development Manager and the team leader of the sales team. He talks to clients on a daily basis and advises them how best to optimize their websites. "What I expected from the programme was to learn how to communicate with different people in the organization, from technical support to CEO level. The best part of working here is having colleagues with different nationalities. Besides that, my colleagues are also my friends."

For more information visit the Business Administration programme website: utwente.nl/en/education/master/programmes/business-administration/

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