combing product shoot and motiongraphics the challenge with this first film for the Launch events was to create a feature specific film without most of the products being available, the theme was "we have nothing to hide" using transparent products to emphasis that concept. we made extensive use of club visual techniques and 3d glass laptops to create a punchy trailer style mood.

director : christian hogue
digital studio : lost in space
client : toshiba
agency : hakuhodo (SG)

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