The first ever mobile-controlled, personalised, geo-specific Digital Out of Home campaign to span 5 European territories - UK, France, Spain, Norway and Finland.
To promote the theatrical release of Universal Pictures' Despicable Me 2, an interactive campaign ran on Clear Channel Outdoor’s network of digital screens in shopping malls, inviting consumers to control and personalise the on-screen creative via their mobile phone.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?