For the 4th season of "The 4400", USA Network needed to simultaneously engage audiences already schooled in the show's mythology while capturing the attention of fans-to-be that perceived the show's dense backstory as a barrier to viewership. Campfire created an immersive alternate reality experience that bridged the events of the first 3 seasons with the events of the premier, simplifying the show's plotline for newcomers while providing new and interesting content to existing fans.