Advertisement, although seemingly harmless, is deteriorating our ability to embrace basic truth in life such as, a healthy ego, betterment through knowledge, realistic love, loss, gain, and most importantly, self-acceptance.  Given that this deception is so universally acknowledged, I choose to fight fire with fire in order to reveal a harsh, yet feasible reality.  Using subliminal imagery with pseudo-satirical messages, my intent is to provide the viewer with an understanding of how advertisement coaxes one to think differently about their surroundings and about themselves.

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