Based on John Lennon’s iconic song, the Imagine campaign was produced to inspire people to embrace human rights as the path to peace and security in the post 9/11 world. The campaign, which consisted of music videos, PSAs, outdoor print, web, events, educational materials and merchandise, received millions of dollars in donated media, was featured in more than 50 countries worldwide and became a core component of human rights education materials in the U.S., Ireland, Israel and other countries.
In addition to initiating the campaign Helen Garrett served as Creative Director and forged a partnership with Yoko Ono and with Magnum Photos for the print and online components, and also handled all placement of media and PSAs. Three music videos were produced for this project. The first was Imagine featuring children around the world singing to a track produced by Hans Zimmer. Two other music videos of the song were produced with Jack Johnson and Willie Nelson. The Imagine campaign inspired the best-selling album, “Instant Karma: the Amnesty International Campaign to Save Darfur”.
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