If you have any responsibility in picking the name for a new product or service introduction, or a new company
name, this presentation will provide the know-how to avoid the fatal errors in brand selection. Also learn how to properly use strategic positioning to create effective brands, leverage your brand to build your company’s valuation, protect against competitive threats and effectively use design patents and 3D trademarks

This webinar was presented by Michael Lasky on April 16, 2014.

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