This project was an intricate combination of both cinematography and engineering. We used no digital effects in the creation of this ad, instead we built a custom rig which allowed us to track a phone perfectly in free fall. The entire build from concept through to testing took 4 weeks and stood an impressive 30 feet upon completion. The camera we dropped was a phantom Miro which recorded at a frame rate of 1500fps in order to give the crystal clear slow motion.

For more information go to dogdaymedia.com

The behind the scenes can be found bellow

vimeo.com/92827859

Thanks to the entire team for helping with this ambitious project.

Irial Kennedy - Engineering
Billy Cummings - Producer/ Post Production
Alex Musgrave - Producer/Director
Ian Ring (Young Wonder)- Music youngwonder.me
John Crotty- Studio Space
William bean - Graphics and Titling
Eoin Devlin - Camera Operator
Ger Murphy - Lighting germurphy.viewbook.com
Rupert McCarthy-Morrogh of Studio 5108 - Equipment slr.ie
Paul Cowhig of Wavebreakmedia- Phantom Operator paulcowhig.com
And of course the team at OtterBox

dogdaymedia.com
facebook.com/DogDayMedia
twitter.com/dogdaymedia

#upthelads

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