This project was an intricate combination of both cinematography and engineering. We used no digital effects in the creation of this ad, instead we built a custom rig which allowed us to track a phone perfectly in free fall. The entire build from concept through to testing took 4 weeks and stood an impressive 30 feet upon completion. The camera we dropped was a phantom Miro which recorded at a frame rate of 1500fps in order to give the crystal clear slow motion.

For more information go to

The behind the scenes can be found bellow

Thanks to the entire team for helping with this ambitious project.

Irial Kennedy - Engineering
Billy Cummings - Producer/ Post Production
Alex Musgrave - Producer/Director
Ian Ring (Young Wonder)- Music
John Crotty- Studio Space
William bean - Graphics and Titling
Eoin Devlin - Camera Operator
Ger Murphy - Lighting
Rupert McCarthy-Morrogh of Studio 5108 - Equipment
Paul Cowhig of Wavebreakmedia- Phantom Operator
And of course the team at OtterBox


Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…