In this new campaign from 101 London, the iconic Scottish widow returns to our screens as part of a brand refresh. Helmed by directing duo Leila & Damien de Blinkk via Wanda London, the launch film is themed on ideas of happiness and includes various vignettes following real people. 'The foundation of the films was working with real people while keeping a mix of a cinematic feel and an honesty to the visual quality and footage' The brand's famous cloaked widow character appears after a six-year hiatus.

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