In the past, South Africa has been called 'The Rainbow Nation' due to the diversity of its people and to celebrate 20 years of democracy in the country, Coca Cola took the rainbow nation to the next level. Using water, light and some technology,Coca Cola and FCB Johannesburg manage to create rainbows all around Johannesburg. An Integrated campaign to celebrate diversity, Freedom Month, and to show that Coca-Cola is indeed the treasure at the end of the rainbow.

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