ESP is here. "Well, so what?" you ask. ESP, the Ethnographic Sampling Project, is an experiment in shared experiences. Simply, it is a place where people who are interested in what people do and why they do it can come together. Each week we will be posting new challenges that ask "Why...?" Contributors will submit short video or still images, comment on content, and help in a collective analysis of what it all means. Here it is, DO THIS NOW!!!