In order to promote the variety of Fattal hotels in Israel during the Passover holiday we harnessed to the task one of Passover's known traditions and created "Fattal's Afikoman Treasure Hunt".
Fattal's Afikoman Treasure Hunt is an interactive Instagram campaign that utilizes the photo tagging option, turning the dozens of profiles we created and the hundreds of pictures that we uploaded especially for the campaign into a maze.
Users were exposed to the campaign through Facebook and Fattal's main Instagram profile. Due to the nature of the campaign users spent an average of 2 minutes browsing Fattal's Instagram profile.

Advertised brand: Fattal hotels
Media: Digital
Advert title: Fattal's Afikoman Treasure Hunt
Advertising Agency: Ecaliptoos
Country: Israel
Agency website:
Associate CEOs: Maor Chen, Elad Stefansky
VP Creative Director: Maayan Dar
Supervisor: Yarden Roth
Copywriter: Lidor Levi
Art: Gali Avidan
Designer: Tom Dar

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