Brothers In Paint - A Practice-Oriented Inquiry Into a Tribal Marketplace Culture
This is the first videogaphical study by a team of researchers in the Aalto University School of Economics (Finland) and HEC (France). The videography explores the cultural context of tournament paintball form the perspective of practice theory. A previous cut of this work won 'The ACR Film Festival "Jurors' Prize" Award' in the 2009 Association for Consumer Research Conference (Pittsburgh). This cut has been submitted to the EACR conference (London, 2010).
Being our first work in the realm of videographic studies, this research was conducted with very modest equipment. This naturally has implications on the quality, but we hope the viewer can nevertheless have an enjoyable experience.
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