Roger Martin, Dean of the Rotman School of Management at the University of Toronto, speaks about his latest book: The Design of Business - Why Design Thinking is the Next Competitive Advantage. Recorded on February 2, 2010 in the Ziba Auditorium.
In this presentation, Roger explores the following questions: Why, if so many companies set innovation as one of their most important goals, are we so poor at it? Why is breakthrough innovation so inconsistently achieved and hard to replicate? And how can we get better at bringing innovation into the heart of our organizations?
Business Week named "The Design of Business" to its list of the best innovation and design books of 2009. Among many other accolades, Roger has been called one of the top 50 management thinkers in the world by The Times of London. As the New York Times recently reported, under Roger's leadership, the Rotman School is developing one of the most distinctive blueprints for teaching design thinking in a business school.
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