The Medium is the Message.
The creation of advertising is both an art and a science. But what often gets overlooked is the importance that the medium plays in shaping the actual message. Choosing a medium isn't just a just a decision made in a vacuum, it's an active part of how the message is perceived.
Art Director - Tom Wilson
Senior Copywriter - Dan Reed
Illustrator - Mitchell MacNaughton
Animation - Phil Sieradzan
© Blakeslee 2013
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