This is an infographic project I worked on during March 2014. The goal of the video is to show and explain to an audience, what User Experience is about, and how it impacts our use of any everyday object, from a Smartphone to a Can-Opener.

To explain it in a quick and simple way, I developed this short animation, starting from a very quick brief.
I took care of all the aspects, from script to the final look.

The project was developed for the Italian studio UserTest/Lab in Rome.



Akashic Records - Optimistic

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