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2010 FUTURE LIONS — FINALIST
Dinny Zerge, Tobias Fant, Johan Gerdin, Jonas Åhlén — Berghs School of Communication
"Make the small vintage business - Beyond Retro - known to vintage lovers all across the globe."
Based on the insight that vintage is all about the hidden treasures the concept to make vintage shopping mobile came up.
Vintage clothes are not only sold in vintage shops. People all over the world use e-market sites (both global and local) to sell stuff to each other online. Most of this stuff is sold with a geo tag which makes it possible for Beyond Retro to showcase vintage near you wherever you are.
It's like your local vintage store. Except it's all over the globe.