The films done for Virginia's Blue Ridge are the culmination of the efforts of many creative and talented professionals from a number of organizations and businesses. It's rare that corporate films vetted by committee retain the original essence and vision drafted by the writers, directors, cinematographers, and designers, but these did. There's always some give a and take and compromise when collaborating on projects like this one, which included a tourism bureau, two advertising agencies, a film production crew with members sourced locally and from North Carolina, one of the nation's largest grocery retailers, a one of a kind custom bike builder, Roanoke's smallest but most well known eatery, and a local treasure trove which spurred a nationally broadcast reality show.
Principal photography started April 3, 2014, with a 14 hour day in Roanoke, capturing scenes from local businesses unique to the area. Six more shoots over the next five weeks generated footage of the regions natural beauty and grandeur.
The VBR "Director's Cut" is available at the campaign's web site Blue RidgeStandardTime.com The :30 TV spot is airing regionally throughout central Virginia and North Carolina. The campaign will run for sixteen weeks, eight in the Spring and eight in the Fall with a total of approximately 80,000,000 exposures.
As for production and post production, this project was filmed entirely on the Blackmagic Production Camera 4K. The films were edited in FCP X and color grading done in DaVinci Resolve and FCP X.
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