How do you get your client to remember what you said when you’re gone?

Curves wanted to know the opportunities to expand their healthy lifestyle offerings into the food domain. To help them share research findings within the company, when we (the researchers) were no longer there to support it, I created this short movie with the main research findings and principles for design.

This movie explores how busy moms struggle with providing dinner for their families, highlighting what Curves should consider when moving into the food domain.

This video was created as a class exercise in alternative ways of communicating research. All brand use was for illustration and class work only.

Class exercise by Tal Shay
IIT Institute of Design
Communicating Research Workshop with Kim Erwin
Fall 09

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