The Power of Words was a presentation delivered by Jules Horne at Texthouse (texthouse.co.uk) at the Your Brand and Online Selling event. Jules' presentation offered practical ways to use words to boost the impact of your work, create an emotional connection and engage your customers.

Your Brand and Online Selling was the first of two professional development training events delivered in partnership by Applied Arts Scotland (AAS) (appliedartsscotland.blogspot.co.uk) and Craft Scotland (craftscotland.org) in February 2014. The event inspired makers to make the most of their brand and support the successful online selling of their work and use of social media. The events were for Scottish based makers who wanted to create or refresh their brand, showcase and improve their presence online, whether increasing online sales or enhancing their social media presence.

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