Brief:
Launch the Absa Capital brand in South Africa and cement Absa Capital as a key player in the local investment banking market.

Solution:
Coupled with an above-the-line campaign, a limited edition 99-page leather-bound book was created for key Absa Capital clients. Titled: “The Cubism Manifesto,” each book showcased Absa Capital’s unique “Power of 3” philosophy which features the three intellectual components of investing that only ABSA Capital offers. The philosophy was brought to life via a varied mix of design, storytelling, illustration, typography and photography.

Results:
Absa Capital has entrenched its vision of becoming the leading investment bank in sub-Saharan Africa and has reported that its business profits increased by over 50%.

Production: Masters & Savant

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