For the launch of two of BMW's most anticipated models of 2012, Minus5 Architects and Studio Mr.White delivered an impactful car unveiling experience. Working closely with BMW and Spirit PR, we developed a continuous reveal scenario blending flawlessly the sophisticated individual characters of the all new 3 Series and the groundbreaking 6 Series Gran Coupé. In a holistic solution, we designed a transformable 24m wide stage and an arresting 3D mapping projection show in high definition synched to an originally produced climactic music. The shimmering backdrop of Downtown Beirut added the final touches to a highly glamorous event on Zaitunay Bay.

Credits:

3D Projection Mapping concept and Stage Design
HANI ABYAD / DANIEL GEORGES

Technical Director
OMAR YOUSSEF

Collaborators
OCTAVE URECHE / OVIDIU EFTIMIE / CEZAR IONESCU
KOTKI VISUALS (MIHAELA KAVDANSKA / DILMANA YORDANOVA)

Sound Producer
ADRIAN BUDRITAN

Music Composition and Mixing/Mastering
SILVIU DUMITRASCU / CATALIN FANTANEANU

Projection, Lighting & Sound
WIDE ANGLE

Event creation and management
SPIRIT PR

Special thanks to:
BMW and the BASSOUL HENEINE team

Opening music track:
Take Care (Robin Da Hood Remix) - Drake feat. Rihanna

© Minus5 Architects / Studio Mr.White / Spirit PR
Special thanks to Pierre Khoury and Mounir Haydamous

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