A complex and spectacular project mapping piece for the eve of Show reveal of the brand new Land Rover Discovery Concept. Aboard the USS Intrepid Sea, Air and Space Museum in New York and featuring the Virgin Galactic, the vehicle was revealed with a dramatic and exciting display. Simultaneous mapping saw a beautiful earth rise on the ships bridge, before a more fast paced section of connecting satellites, scanning domes and terrains transferred the focus from the bridge to the dome where the vehicle was brought to life.
THE NEW YORK TIMES
"the Discovery’s unveiling was a striking affair: Guests were lifted to the Intrepid’s flight deck on an elevator that once hoisted fighter planes to the flight deck. Huge projections of the New York skyline, and a view of earth from outer space, were beamed onto the Intrepid’s soaring bridge as music boomed and a geodesic dome onstage flashed with patterns of light.
The S.U.V. that followed nearly lived up to the huge buildup: The Discovery looked sleek and chic with its silvery, streamline fuselage, rear-hinge suicide doors and huge chrome wheels."
"NEW YORK -- Now that the press preview New York Auto Show is history, we’re pondering what might have been the most lavish, spectacular, newsworthy and interesting new model introduction.
For sheer spectacle value, the answer is easy: It’s the Land Rover Discovery concept.
We thought the unbelievable introduction of the Jaguar F Type sports coupe in Los Angeles late last year would have been tough to top -- cars racing through an old hanger through a maze of red laser lights -- but sibling brand Land Rover comes right back with an extravaganza aboard the Intrepid Sea, Air and Space Museum as a prelude to its auto show introduction.
Guests arrived via the retired aircraft carrier’s port-side plane elevator, which carried them to the flight deck. There, a multi media display was projected against the ship’s “island,” the superstructure above the deck, as the music blared. Besides the museum’s array of military aircraft, to one side was a mockup of the Virgin Galatic spaceship that will start taking paying passengers to the edge of the atmosphere. To the other was the star of the show, the concept version of the Land Rover Discovery under a half dome.
Lots of us tried to capture the scene with smartphones or cameras slung around our necks, but none of it comes close to the professional video of the event that Land Rover has put out.
Now after these spectaculars, Jaguar and Land Rover will have to figure out how they can top themselves.
Production Company – Imagination, London
Client – Jaguar Land Rover
Role – Lead Art Director/Design and Direction of content
Technical consultancy – Dandelion & Burdock
Content animation – Dandelion & Burdock
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