vitaminwater- (TRICKS/YUCK TRUCK) UXE produced this series of videos at the X Games featuring rapper 50 Cent and snowboarder JJ Thomas. Vitamin Water relies on UXE to deliver exclusive, entertaining content that is available to go online in real time as the events are happening by using multiple edit upload stations. By taking advantage of the ongoing behind the scenes activities at the games we were able capture these rare and comical moments to promote the brand.