Target Breezeway, Rockefeller Center, New York, NY
Electroland created a branded space for the Target Corporation in the newly reopened observation deck top floor of Rockefeller Center. Individuals who enter the space are assigned a “personality” by a 3-D tracking system and have individualized light patterns follow them around the space. Playful sounds reinforce the interactive experience. Owner: Target Corporation; Completion: November 2005. The three year Target branding contract was completed and the installation now exists in an unbranded state (no targets).