Ukrpochta, the national mail operator, was considered an unfriendly and inefficient post-Soviet company not showing proper customer care and social responsibility.

Solution:
Every Christmas, children write tons of letters to Father Frost, but nobody knows where he lives…
Ukrpochta opened the first ever Ukrainian residence of Father Frost processing all his mail and hosting Christmas shows for little guests.
∙ 2013 – permanent residence in Kyiv
∙ 2014 – road-show around 6 cities

Two-year results:
∙ 67,000 letters received; each was replied to
∙ 5,000 children visited parties
∙ 2,000 dreams were fulfilled
∙ Over 600 positive media hits reaching 85,000,000

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