Our friends at Amsterdam Worldwide asked Mischa to direct an atmospheric spot for the latest Asics running shoe, set to launch this Spring. Set in that magic hour, just before sunrise, the film captures an unexpected moment in the shoe's existence. Filmed by us on location at the Amsterdamse bos, we then performed some CG trickery back at PostPanic.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…