JERES

Year of production: 2005
Duration: 4’50”, color
Film director: Ștefan Rusu
Image editor: Denis Bartenev
Cameraman: Ruben Agadjanean

Synopsis:

The film investigates how the production of JERES vine under original brand name landed in Soviet Moldova. The JERES vine technology was developed in Spain and the secret reside in the fermentation process due to a live organism – Jeres Spores (Saccharomyces apiculatus - ellipsoideus). A fragment of the vine Spores was stolen by a soviet espionage agent in the umbrella handle, a method similar to the one used by the Europeans when stealing silkworms from China. The faith of the vine Spores is the preoccupation of a JERES funs from Moldova willing to repair a historical injustice committed after World War II by soviet regime and repatriate the Spores back to Spain. Distribution of the JERES under this label outside of the Moldavian borders is prohibited by international law.

The story about JERES brand is related to the notion of “Moldavian” identity as a “brand” which is an artificial product created by soviet political engineering techniques that contradict both: the science and reality. The situation is striking since both brands cannot be “promoted /exported” abroad.

Produced in the frame of AlteArte TV project
Technical support-[KSAK] Center for Contemporary Art, Chisinau

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