Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor.

We’re providing every one of Brand Z’s Top 100 brands with a creative idea that can make a difference to their company.

In return, all we ask for is 1/10,000,000 (that’s one ten-millionth) of the value of their brand as a fee. We’ll then send on 100% of that fee to the continued relief efforts in Haiti.

Visit blog.robinofshoreditch.com to see how we're getting on.

How it works

1. We’ve taken the Top 100 brands in Brand Z’s 2009 report. For each one, we’ve come up with what we suspect might be a business problem they’re facing.

2. We come up with a creative solution to that problem. Because we’re just providing the ideas and not the production, we’re not constricted by any pre-determined notion of what that solution is. It might be a new product idea, a mobile app, a script for a branded film... Whatever we think is the best way of overcoming the business challenge we’ve identified.

3. We send the idea (which you can see at vimeo.com/channels/100brands) to each of the brands, along with an invoice that equates to 1/10,000,000 of the value assigned by Brand Z to each of those brands.

4. Once a brand has paid the ‘invoice’, we send 100% of that fee to the DEC Haiti appeal. We’re hoping to send $195,207.10. That is, we’re hoping every brand will pay.