This is an extended cut of Traffic Solution's 60 second flagship television ad for their general awareness campaign. The concept highlights the notion that by making small efforts in our daily lives or choosing to do things differently (even in the smallest of ways) not only can your day (or life) be improved - you might even set off a chain reaction that effects others in a positive way. Choosing an alternative mode of getting to work could very well be the one small thing that could make a big difference in how your day transpires - and we all know how the days add up. Who know's? ...maybe you'll help to make someone else's day a little better.

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