On Friday, February 19, 2010, American and Israeli human rights activists interrupted a performance by the Israel Ballet at the Flynn Theater in Burlington, Vermont, unfurling banners which read "Sponsored by Apartheid Israel" and "No tutu is big enough to cover War Crimes".

The Israel Ballet is currently touring the U.S. as part of an official state campaign, dubbed "Brand Israel" to use the Arts to revive its sagging image abroad in the wake of unanimous condemnation from the major human rights organizations and, most recently, the U.N. "Goldstone Report".