To build excitement around the 2014 Toyota RAV4, ROSEWOOD produced Toyota's first ever InstaMeet to celebrate the 9th Worldwide InstaMeet. Fusing the RAV4 campaign "Let's Make Today Fun" with Instagram, we created a natural connection by capturing and sharing moments of fun.

Follow the journey at #LetsGoPlacesIM.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…