Hirst Pacific Ltd was selected by Brown-Forman to redesign and reinterpret the bottle for Finlandia Vodka. Our mission was to create a new proprietary packaging that would reference the brand's Scandinavian heritage, and unique qualities of the product. In addition to the main bottle redesign, we also designed a label-less limited edition premium vodka, Finlandia Platinum; and ready-made vodka cocktails, Finlandia Frost, continuing the brand's visual equity through undulating glacier ice-inspired imagery. Hirst Pacific's design was selected as the 2011 Clear Choice Award Winner in Spirits Packaging Design by the Glass Packaging Institute.

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