A Dmax/Gatorade project, starting from this on-air/online spot , pointing at a dedicated site, ending up in an event in MIlan: a vertical run on one of Milan's highest tower.
The claim refers to the sparks everyone has got inside.
Now, it's time to let it out.
Dmax was the perfect place for this kind of projects: it's a man-oriented channel, all adrenaline, challenges and real men stuff.
Concept/Script/Art Direction: Luca Piccirilli
Direction: Fabio Jansen.
Production: Black Mamba
Producer by D-Agency for Gatorade and Discovery Italy/DMedia

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