"I would say a positive trend is that you're seeing a lot more companies talking about looking at their core business model. And I think that's a very, very positive development. There’s no way we can get scale ever, if we just talk about corporate social responsibility. You know, it's sort of window dressing. It's the nice glossy brochure, but it's not the core business. And it's very interesting to see, that the conversation now isn't just with the people on the corporate social responsibility end, but it's now with the buyers, with the procurement teams. "

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