People participating in service--are designing as they participate. The service designer's role is to skill everyone for that design activity. Add in real-time information form social networks. this session looks at how social is changing almost everything and the implications for service.

SHELLeY EVENSON-MICROSOFT

With more than 25 years of experience in crafting compelling interfaces, Shelley Evenson is adept at helping organizations develop an in-depth understanding of customer needs, building experience strategies that respond to those needs, and implementing strategies across platforms and channels. She has been recognized as an industry pioneer, and helped set what became the industry standard for 'design language' and interface guideline development across a range of products. She is currently a Principal User Experience Designer for Microsoft Startup Labs, an incubation team focused on social productivity and interaction.

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