Storytelling is all about engagement. Designing with a narrative in mind can make a difference between a product that merely functions will and one that engages the minds and emotions of users. This session will explore how an understanding of narrative techniques can make us better designers.

CINDY CHASTAIN-RAPP

Cindy has been exploring ways to engage an audience through storytelling, teaching, writing and design for over twelve years. Just recently she took on the role of Creative Director, Experience Architecture at Rapp, a global, full-service agency based in NYC. She's led projects for clients ranging from BBC Worldwide to Showtime, Fuse, Madison Square Garden, Coca-Cola and Unilever. In addition to moonlighting as a filmmaker and screenwriter, she is in the process of researching a book that explores hoe the elements of story can be used as a framework for design. She also coordinates UX Bookclub NYC.