IF YOU'D LIKE TO SEE THE STORY VERSION, GO HERE: vimeo.com/97202031
IF YOU'D LIKE TO SEE THE EXTENDED VERSION, GO HERE: vimeo.com/97351887
I created this film to demonstrate how resort destination marketing can showcase the natural virtues of an area, exposing them to potential exploitation, while also raising awareness and creating respect for the sense of community that locals cherish.
"Authenticity" is a marketing buzzword these days, so its a slippery slope in terms of selling out, vs. asking visitors to better understand the culture of the place they are visiting. It is my hope that this will allow our guests to better assimilate, thereby allowing us to maintain our sense of place.
Like many of you, I want to protect this amazing place where we raised our kids, but I also recognized that we have to advertise the area. My goal was to do it with respect. I humbly hope you feel I have achieved this goal, and this balance.
We live in a tourism based economy, but because it's anchored in muscle sports (climbing 14ers, rafting, skiing, and now biking), it should be easier for locals to embrace professional marketing films whose goal is to bring more people to the area. The desire to shut the door behind us is understandable. So, how do we yell "just to our friends" that this place is so great? That is the challenge of sustainable tourism marketing.
This film, and it's companion films, were created through a partnership of many people and organizations. I was given a lot of freedom to create them, and whereas they may appear to be pure commercial art to many, they represent "story" to me, so thanks to everyone who supported this project, including the Nicolls family who took a completely hands off approach, and the CCVB who have remained supportive of my vision—and lastly, to the lodgers, many of whom are my friends. I hope I've respected your exhaustive entrepreneurial efforts!
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