Brand Purpose, Millennials and The Epic Creative that Engages Them
MSLGROUP and PRWeek, Tuesday, June 17, 2014, 10 AM - 12 PM in the Salon La Baule
Majestic Hotel,10 Boulevard de la Croisette, 06400 Cannes, France
REGISTER to attend here: CannesPurpose.eventbrite.com
Why do Millennials embrace brand purpose? How far should brands go? What's the opportunity for creative disruption?
John Mescall, the creative mind behind Dumb Ways to Die, Bonin Bough of Mondelez, Christina Smedley of PayPal, Quinn Kilbury of Newcastle Brown Ale, Brian Wong of Kiip, Pavni Mittal of CNBC and Scott Beaudoin, a key developer of MSLGROUP's award-winning PurPle capability, discuss new research on millennials, which creative social marketing initiatives are breaking through and why; and how far brands must go to truly drive the social change their campaigns are promoting.
Attendance is restricted to registered Cannes delegates.
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