The fourth in a series of charming videos created to position the iconic McDonald's Sausage & Egg McMuffin as 'Worth Waking Up For'.

Written by the two Matts - the talented Matt Seccombe and Matt Mitchell - and illustrated and animated by Stephen Ong, these were seeded by OMD on Facebook - both desktop and mobile - and performed exceptionally well. They were also produced on a microscopic budget, and forced through production out of sheer will to deliver something beyond a simple Facebook paid ad.

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